Obviously, the starting point is Google Trends: that’s where you get your trending topics. But the question remains: how do you actually make money off of news pieces?
Sure, the traffic’s great. The reputation management’s stellar. But none of that makes a buck unless you factor in these pieces of the puzzle.
Here are the pieces of that revenue puzzle for you
1. Google Adsense
Clearly the number one publishing monetization platform. Hands down. Google’s crème de la crème pretty much just makes your website into a hotbed of profitable ad space for other brands to reap the benefits of your traffic.
And what do you get in return? Passive income!
2. Selling your ad space
You could even make bigger bank, relying not on mere ad revenue, but a contract retainer to host a brand exclusively. Think of it as a sponsorship of sorts – like when you go to the baseball game and you see all those banners on the walls.
And what do you get in return? You guessed it…. Passive income!
3. Selling event sponsorships
One of the great things about news sites is that they’re often a direct link to particular events of interest – such as, we already mentioned it, a baseball game.
Consider how much event sponsorship revenue you’d make off of one news article about the Chicago Cubs making it to game seven of their second title run (in this millennium).
Yep. That’s definitely passive income.
4. And, lastly, publishing reviews/promoting products
Think of the time-tested and nostalgic way brands often would advertise – in television shows and films.
It’s no different in news articles. Especially if the products or reviews of products relate to the particular story.
You make the revenue, of course, based on an affiliate commission if you’re promoting those products with your special link, which leads to….
Yep, you guessed it…. PASSIVE. INCOME.
Yet there’s one final piece to this puzzle: Matterhorn Marketing
That’s the last piece here if you’re running a media company, publishing articles on the latest news.
It’s not an easy endeavor, and even with this inside look into how news sites work, you’ll still need all the know-how –
All the information about what it takes to gain Google Adsense approval, to selling your ad space, and even to promoting event sponsorships.
It’s all here with Matterhorn.