Full disclaimer here: being an influencer is hard work. At first glance, we know it doesn’t seem that way. These creators post stuff with ease, and they somehow amass a massive following. The issue we’re having with the misconception is we don’t see just how much effort goes into not only making the video or post, but promoting it, communicating with your audience, growing your audience, and retaining that audience.
When you look at the entire prospect of becoming an influencer, we then realize influencer marketing is a hard business to get into! But it’s also a worthwhile business to explore! You just need the right resources, training, and support to get you started off on the right foot. Although you might be asking this important question —
What are the benefits of influencer marketing?
Not just for the benefit of the influencer, but also businesses promoted by the influencer, influencer marketing is still to this day a true standard of online advertising and word of mouth even enterprises are doing double takes on. So it makes sense that you’d want to know what the benefits are. But pay close attention: knowing is half the battle…. So scroll down, click those links, and especially check out the resource of all resources you should take advantage of….
(It’s called Microspire, spoiler alert!).
- Not all influencers are the same
What does that mean? It means you have options. You can focus on styles and results with these three types of influencers to benefit your business in a multitude of ways.
- It’s the most impactful way to reach social media
You can’t argue with that when you think about it. These days social
media’s flooded with noise, inundated with so much convolution that businesses often find it difficult to break in and get noticed. But influencers? They can, and here’s how.
- Influencer marketing actually “activates” your audience
The beauty of influencer marketing is how the audience almost seems to get involved with your brand. Like super-charged word of mouth. When an influencer buys into your brand, you’re almost automatically making it easy for others who follow the influencer to buy into it as well. Even to the point of selling your brand all by themselves!
- Influencer marketing also maximizes your content
Things like UGC (user-generated content), content syndication, and content diversification get way easier when influencers are on deck to make it all happen for you. Think about it. Let’s say you have a blog article. An influencer’s video takes that article and makes it go viral. End of story. Learn more here.
- Lastly, even sales enablement benefits from an influencer
Hard to believe? It’s true. See right here how influencers benefit your product and sales from the ground up.
Now the question you should ask yourself is: what is “Microspire”?
We alluded to it earlier. Now we’re going to spill the beans!
So, you see, all of this is fine and dandy especially if you’re very much an expert at influencer marketing. But what if you’re not? What if you’re new to this?
Microspire is the creator network, connecting influencers to the companies that matter to them, giving them the content they need to conjure that would not only benefit those companies, but the influencers themselves in building up their audiences. And rest assured: these companies want to connect with influencers like you! All because of the proven benefits you’ve just explored above.
Sign up is free, too. It’s so worth it. Give it a shot!
