The Octagon of Income: Joey Matterhorn’s Blueprint for Financial Success

by | Dec 28, 2023

Many individuals dream of quitting their full-time job and becoming their own boss, with the goal of achieving financial independence through multiple streams of income. The idea of having passive income streams and a streamlined income portfolio is not only appealing but also essential in today’s uncertain economic landscape. In this blog post, we will explore the Octagon of Income framework, which consists of eight crucial income streams, and how you can leverage each one to create a solid foundation for financial stability.


Primary Income Source:

The first pillar of the Octagon of Income is your primary income source, usually a full-time job. This income stream provides the foundational income needed to support your lifestyle while you build other sources of income. It’s important to have a reliable income source before venturing into other income streams to ensure financial stability during the transition.


First Side Hustle: Driving for Uber/Lyft

A popular way to generate a supplementary income is by driving for ride-sharing services like Uber or Lyft. This side hustle allows you to use your own car to provide transportation services in your spare time. By leveraging your existing resources, such as your car and your spare time, you can earn extra money while still maintaining your full-time job. Driving for Uber or Lyft can be a flexible and convenient way to create an additional revenue stream.


Second Side Hustle: Flipping Items

Flipping items is another income stream option that can be both profitable and enjoyable. This involves buying items at a low price and selling them at a higher price for a profit. Platforms like Smart Flippers can guide you in identifying undervalued items and selling them for a profit. Whether it’s through online marketplaces, thrift stores, or yard sales, flipping items allows you to tap into your entrepreneurial spirit and make extra money. With the right knowledge and skills, you can earn between $300-$500 a month through this side hustle.


Third Side Hustle: Creating and Managing a Facebook Group

Social media has become a powerful tool for connecting people with similar interests and passions. Creating and managing a Facebook group centered around a specific niche or community can be a lucrative income stream. For instance, a singles or dating group can organize events or activities and monetize by partnering with local businesses or venue owners. By building a strong and engaged community, you can attract relevant businesses or individuals interested in reaching your group members, allowing you to monetize your Facebook group through sponsorships, promotions, or events.



Network Marketing and Lead Generation

Network marketing, often associated with multi-level marketing (MLM), can be a profitable income stream if approached strategically. However, to succeed in network marketing, it’s crucial to master lead generation. Attracting and capturing potential customers or team members who are genuinely interested in your products or business opportunity is the key to success. Platforms like Media Buyers Academy can provide guidance and education on effective advertising strategies aimed at generating targeted leads. By learning these strategies, you can maximize your income potential and build a successful network marketing business.


Learn Lead Generation with Media Buyers Academy

Lead generation is not limited to network marketing; it’s a versatile skill that is crucial for success in digital marketing as a whole. By mastering lead generation, you gain the ability to attract and capture leads for any product, service, or business opportunity. Media Buyers Academy can guide you in learning how to generate targeted leads through digital marketing techniques such as social media advertising, email marketing, and search engine optimization. By leveraging this knowledge, you can monetize your social media platforms, website, or blog and create a sustainable income stream.


Financial Management and Literacy

While building multiple income streams is important, it’s equally crucial to manage your finances effectively. Pillar six of the Octagon of Income focuses on maintaining control over income tax, credit, and debt. Services like The Credit Comet and The Tax Axe can provide guidance on credit repair, tax filing, and overall financial management. By optimizing your financial situation, you can reduce financial burdens, increase your creditworthiness, and create a solid foundation for financial stability and freedom.


Underwear Lifestyle Conversion and Investing

The seventh pillar marks the transition to what is commonly known as the “Underwear Lifestyle.” This phase involves developing online brands, exploring property management, stock trading, or monetizing existing brands. Investing in your online brand is crucial to maximizing your earning potential while building long-term financial stability. By leveraging your knowledge and experience gained from the previous income streams, you can make informed investment decisions and create passive income streams that generate revenue without requiring continuous active involvement.



Having multiple income streams is essential for achieving financial independence and creating a streamlined income portfolio. The Octagon of Income framework provides a structured approach to building eight diverse and complementary income streams. Whether it’s through a primary income source, side hustles like driving for Uber or Lyft and flipping items, managing and monetizing a Facebook group, exploring network marketing and mastering lead generation, optimizing your financial management and literacy, or investing in your online brand, each income stream contributes to your overall financial stability and freedom. By diversifying your income and leveraging your skills and resources, you can create a sustainable and rewarding financial future.

How many income streams do I should I have before quitting my full-time job?

It is recommended to have a steady income stream before venturing into online money-making. The Octagon of Income suggests building eight pillars of income streams, with the first pillar being your full-time job. The remaining seven pillars can be established over time to provide additional sources of income.

Can I create a supplementary income stream while working a full-time job?

Consider driving for Uber/Lyft in your off hours as a side hustle. This allows you to utilize your car and earn a supplementary income while commuting to or from work.

What is flipping items and how can I earn from it?

Flipping items involves buying items at a low price and selling them at a higher price for profit. Platforms like Smart Flippers can guide you in this process, helping you earn between $300-$500 a month if done correctly.

How can I monetize a Facebook group?

Create and manage a Facebook group with a specific theme or purpose, such as a singles or dating group. Organize events and make deals with venue owners based on attendance, allowing you to monetize your Facebook group.

How can I master lead generation for network marketing?

Media Buyers Academy offers guidance on mastering lead generation, which is crucial for success in digital marketing and network marketing. By learning effective advertising strategies, you can generate leads and leverage them for your network marketing endeavors.

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