Who Is Joey Matterhorn? An Introductory Interview (Part 1)

by | Oct 4, 2021

There are so many people, courses, and programs that claim they can help you make money online. Touting that they’ll help you achieve a “passive income” and telling you that they can give you the secret sauce you need for financial freedom can be very tempting… but candidly the results are very few and far between. 


So in an endless swarm of “make money online” choices, how can you know who to trust? In this in-depth, two-part interview, we’re going to talk to Joey Matterhorn, and ask him the hard questions about why he’s qualified to teach you to make money online.


By the end of the interview, you’ll not only see Joey’s qualifications, but you’ll have a solid sense of how to avoid being scammed by others, and be on the start of your journey to making money online. Let’s begin with some of the basic questions about Joey’s qualifications.



  1. Firstly, there are a lot of fake “internet gurus” out there. What’s your take on that? 


Well, first of all, let me actually attack the guru concept overall. I don’t know if anyone has actually ever called themselves a guru. 


Here’s what happened. The online industry was in its infancy– I didn’t even know about the internet until 1994. And that was when there was just nothing but chat rooms, essentially. I didn’t even get involved in the internet myself until 2009. 


The reason that I’m bringing this up is that the number of people that came out with courses during that stretch of time was astronomical. Why? Because back then people truly wanted them. People wanted to learn about how they could capitalize on the internet, they just couldn’t figure out how.  


The guru thing was born out of the fact that it was very hard for people to make money, but there were some people doing it. Because it was very hard, the courses that these successful people were creating were more valuable and were expensive. But if you worked them, they could work, but it was very, very difficult.


So the whole “fake guru” thing wasn’t the real fault of the gurus themselves. It was that people didn’t have the knowledge to truly execute the guru’s courses successfully. On a scale from 1 to 10, with 10 being the most difficult,  back in the early stages, it was easily a 9 or a 10. 


Nowadays getting started in affiliate marketing (or any type of online marketing) is actually significantly simpler than it ever was back then.  With Facebook ads, Facebook Groups, Instagram, YouTube videos, the virology of TikTok and the ability to develop relationships with people that you would never met before, marketing online can be simple (but it takes work). It’s significantly easier to get started, and sadly there are a lot of people out there who are selling thin programs that have no depth. They’re just selling the basics and charging like it was the old days. 


What people crave is the same depth of knowledge that a handful of people were providing in the early days of the internet, but in the scope of what is possible today. That’s what Joey Matterhorn provides. We’re not calling ourselves gurus, but what we do absolutely works.


  1. Okay, so what qualifies you to be giving this sort of advice?


So what qualifies me for this? Well, on September 5, 2009, Commission Junction paid me a $22 commission on CreditReport.com.  And when I saw that  $22 hit in my account, I knew it was never going to be the same– my future was making money online.


So I started my first campaign helping renters get their credit scores up so they could qualify to buy a home. That’s where my online career truly started. I currently employ over 150 people and have 37 corporations with annual revenues of over $20 million. 


I hate to use this point because a lot of people overuse it, but I really feel that we’re still in between the infancy and adolescence of where the online landscape is going to be. Between savings, passive income, and current income streams, I’ve set myself up so that if I never worked again, I would have enough money to survive. But I still have a lot of massive goals. There are things that I want to do in my life, and I strongly believe in goal setting. When someone asked me “what do you want to be?” my response was “Honestly? I want to be a billionaire.”


I truly feel I have enough value and can create enough products for that to be a reality. I create companies that add value to people’s lives. I strive to provide solutions and increases in efficiencies. 


So what do I think qualifies me? With 12 years of experience online, and 27 years of experience being self-employed (owning my own mortgage and real estate investment companies)– I’m walking the walk.


Also, they say that “in life, it’s not what you know, it’s who you know.” So I may not have all the answers, but I know a person who will have the answer. 


So between the information that I know and the information that I can point you to, I’m significantly overqualified to be able to teach this. 


  1. Knowing what you know now, is there anything you would have done differently when you were first starting out?


You know, it’s funny. I think if I had to choose one thing, I would have studied harder at the beginning. I would have taken more courses– gotten more education– I would have worked harder to visit more trade shows to make connections and learn from people that already made mistakes. 


But of course, you need money to do that, right?. Ironically, right after I made my first $22, the following month I had $3 left to my name. I couldn’t even afford a ticket to my 20-year high school reunion (let alone the gas to get there). So I worked hard for the next few months taking whatever work I could and scraped together $600 bucks. I still had the feeling that my career was online, so I took that money (all I had to my name) and drove to New York City for a trade show called Ad Tech. I ended up meeting a bunch of people from the online industry and that was when my network affiliate marketing career actually took off. 


So looking back I would have attended more events, and within those events attended more classes, and learned from people that were already doing great things. 


But truthfully, the path I took shaped me into who I am today, so maybe I wouldn’t change a thing.


 You Need the Blueprint

Joey Matterhorn is the real deal, and the first part of this interview was designed to show you why he’s qualified to truly help you, and how his program– known as The Blueprint– is a legitimate, proven method to making money online. The Joey Matterhorn Blueprint takes you from being an infant up through the maturity process. Are you ready to get started?


Sign up today, or you can read on to see the second part of the interview where Joey reveals where he thinks the industry is headed, and some details you should know before getting started.

Check out part two here.


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