What’s funny about that statement is that almost everyone knows what YouTube is – but so many never heard of these two words. Google Trends! But we can’t blame a lot of you for that.
You won’t find statistics like this on Google Trends:
Here’s a taste of how critical YouTube is in your online marketing revenue strategy:
- You’re looking at the world’s second largest search engine. The first? Obviously, Google.
- That being said, Google owns YT’s also the second most visited site (after Google).
- YT makes a whole lot of money from advertising – specifically, we’re looking at $22.31BB in 2023
- Time to be shocked – 500 hours of YT video are uploaded – every minute
- To put that into perspective, that’s more than 12K hours of video content
- More importantly, just one average session of watching a YT video lasts more than 30 minutes
- People view more than 1 billion hours of YT videos daily (more than Netflix and Facebook combined)
- Best of all…. As of 2024, YT and YT Premium has more than 82.7 billion active worldwide users
So is YouTube a relevant revenue source right now?
Clearly. Yes.
But simply starting up a YouTube channel and putting some sessions out there won’t rake in the money.
That’s where Google Trends may come in. How?
By finding what’s trending today on the free platform, of course! Discover those hot topics users are clambering to get their eyes on. Create videos based on those topics – and watch your traffic explode.
Access other key Matterhorn best practices in ensuring your videos have the longest reach
We’re talking about everything from the right titles to descriptions and the
thumbnails that will draw in those users beyond the Google Trends and SEO demographic.
It’s in your best interest to have all the tools and training under your belt, including the right kind of monetization integrations.
You get it all with Matterhorn Marketing!
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